About Corey Coto

Visionary Leader, Creative Explorer, Lifelong Learner

I’m Corey Coto—a technology executive, entrepreneur, and lifelong learner passionate about building products and experiences that move the needle on big ideas. Over the past two decades, I’ve worked across startups, scale-ups, and global enterprises and led transformative initiatives. At Pluralsight, I led a business unit that improved engineering productivity by 30%, while my time at AmazonSmile resulted in $200M in charitable donations through innovative customer engagement.

For me, software is more than code—it’s an artistic medium for designing scalable solutions, solving complex problems, and creating meaningful change. As a leader, I thrive at the intersection of technology, creativity, and human connection, uniting teams to tackle challenges with purpose and precision.

I believe great leadership combines vision with action—fostering curiosity and collaboration while making bold decisions that drive progress. Whether building AI-driven solutions, mentoring future leaders, or advancing the future of work, I bring empathy, strategy, and a relentless focus on results.

Core Beliefs

• Empower Through Innovation: Technology should amplify creativity and create lasting impact.

• Purpose Fuels Progress: Visionary ideas thrive with clarity and action.

• Curiosity Drives Growth: Learning comes from embracing challenges and new perspectives.

Personality & Strengths

• CliftonStrengths (Top 5): Learner, Intellection, Input, Restorative, Context – Grounded in curiosity and problem-solving.

• Myers–Briggs Type Indicator (MBTI): INFJ-A – Visionary, strategic, and empathetic.

• Enneagram Type 5 (Investigator): Curious, independent, and driven to simplify complexity.

A Life Beyond Work

Before my career in tech, I was an internationally published snowboard photographer—a role that taught me the value of storytelling and perseverance. Scaling remote peaks with camera gear in tow gave me the grit and perspective I bring to technology leadership today.

I am the son of a Cuban refugee who came to the U.S. through Operation Pedro Pan and an American homesteader raised in the Canary Islands. These multicultural roots instilled in me a global perspective and a deep appreciation for resilience and opportunity. As the first in my family to graduate from college, I earned a Bachelor’s degree in Computer Science from the University of Massachusetts Lowell in 2003—a milestone that shaped my commitment to lifelong learning. These experiences shape my leadership approach: global in perspective, grounded in purpose, and driven by the belief that we’re at our best when creating something meaningful together.

Today, I call Seattle home, where I spend time adventuring with my wife, Vivian, and our sweet dog, Ada Lovelace. When I’m not diving into AI research or exploring long-term timekeeping concepts, you’ll find me enjoying a quiet evening with a glass of wine, an IDE, and a big idea waiting to unfold.

Are you curious about the future of work or AI-driven solutions? Let’s connect on LinkedIn or continue the conversation on X.